The McDonald's Snack Wrap Comeback Is Already a Hit
7 Articles
7 Articles
McDonald’s Snack Wrap Comeback Boosts Customer Traffic, Sales, Data Shows
McDonald’s reintroduction of its Snack Wraps is receiving positive feedback from customers, based on early performance data. After being absent from the menu for nearly a decade, these popular handheld items returned in early July. Between July 10 and July 12—the first three days of the nationwide relaunch—McDonald’s restaurants saw double-digit increases in customer traffic […] The post McDonald’s Snack Wrap Comeback Boosts Customer Traffic, Sa…
McDonald's Snack Wrap demand caused lettuce shortage at some of its restaurants
The debut of McDonald's snack wrap earlier this month triggered so much unexpected demand that it temporarily depleted its lettuce supplies. Less than a week after the Snack Wrap, fried chicken strips rolled in a tortilla, returned to menus, McDonald's sent notices to U.S. franchisees to hold off on adding shredded lettuce to its McChicken sandwiches in order to conserve supplies, according to a company memo seen by The Wall Street Journal.The d…
Early data shows that McDonald's' relaunched Snack Wrap is winning over customers and driving a huge increase in traffic to the fast food chain in a short period of time.
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