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McDonald’s Sales and Profit Falls After 2024 E. Coli Outbreak

  • McDonald's launched a new value menu called McValue in January 2025 to reverse sales declines after a difficult 2024, especially in the U.S.
  • The sales decline followed an E. coli outbreak last fall that sickened over 100 people and caused U.S. same-store sales to fall 1.4% in Q4 2024.
  • The outbreak was officially ended by health authorities in November, and McDonald's invested $100 million in marketing over the following months to attract customers back.
  • During a Monday discussion with analysts, McDonald's CEO Chris Kempczinski acknowledged that the company’s 2024 results fell short of expectations, while multiple analysts downgraded the stock amid shifts in consumer behavior.
  • These downgrades and shifting preferences toward better-for-you options suggest McDonald's business recovery may take until early Q2 2025 and face longer-term challenges.
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Zero Hedge broke the news in United States on Tuesday, June 10, 2025.
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