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McDonald's Axes Major Promotion After 20 Years as Customers Say 'No Reason to Go Now'
The chain is shifting to CARDS and app rewards as it ends a promotion that once offered cash, holidays and attraction tickets.
McDonald confirmed there will be no Monopoly Game promotion in 2026, disappointing fans who have enjoyed the annual fixture since its launch.
First launched in 2006, the Monopoly game offered customers chances to win prizes including £100,000 cash and £2,000 holidays for 20 years before ending.
Online, customers expressed frustration, with one commenting McDonald would "notice a drop in sales this year—there's no reason at all to go now."
A McDonald spokesperson said the company is "looking for new ways to surprise and delight," citing recent launches like CARDS in March and an XBOX partnership.
App users can claim free coffee weekly through September 30, while MyMcDonald Rewards offers Merlin attraction discounts redeemable by October 25, 2026.