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McDonald’s earnings beat estimates as chain’s value push pays off

  • On Wednesday, McDonald's reported fourth-quarter revenue rose 10% to $7.01 billion, beating Wall Street analysts' forecast of $6.84 billion, with adjusted earnings per share of $3.12.
  • Price cuts and promotions prompted McDonald's September price cuts on U.S. combo meals, layered Extra Value Meal promotions, Snack Wraps returned for $2.99, and Monopoly and Grinch tie-ins after declines from households earning $45,000 or less.
  • Profitability improved as net income increased 7% to $2.16 billion, while U.S. comparable sales rose 6.8% in the quarter.
  • Shares reacted after hours when CEO Chris Kempczinski added that executives will discuss pilot results on the earnings call later in the evening, following the results.
  • A beverage pilot in Wisconsin suggests McDonald's could boost sales with cold coffees, crafted sodas, and energy drinks; BTIG analysts say a national rollout could lift same-store sales, amid Taco Bell's 7% quarterly increase.
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  • 71% of the sources are Center
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CNBC broke the news in United States on Wednesday, February 11, 2026.
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