Mockery of McDonald’s CEO Burger Video May Actually Boost Marketing, U of G Expert Says

Mockery of McDonald’s CEO burger video may actually boost marketing, U of G expert says

A promotional video featuring the CEO of McDonald's trying the company’s “Big Arch” burger amid its U.S. launch is drawing widespread attention online — and plenty of mockery.

Our View: 'Battle of the Bites' says a lot about America

When Chris Kempczinski grazed his teeth against his company’s newest burger in a now viral video, he surely didn’t think he was kicking off a feeding frenzy.

Burgers aside, the internet wants more CEOs to try their own products

The internet isn't ready to squash the CEO beef quite yet. After McDonald's CEO Chris Kempczinski's burger video set off an online firestorm of fast food chains putting their own executives to the taste test, social media users are calling for more ​companies to take part – but in a slightly different way.

Burger King names 2 new agencies following viral Whopper bite moment

Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.

McDonald’s CEO goes viral with awkward video of him eating burger

He held up the item for viewers, revealing a tiny missing nibble and – defying what everyone had just seen – declared: “That’s a big bite for a Big Arch.”