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McDonald’s Built a 515-Page Dossier on One Customer to Predict What He’d Order Next

Summary by Vice
When we think about data collection and the potential for some all-powerful entity to amass a comprehensive dossier of our behaviors, we tend to think of shadowy government agencies. You probably never would’ve suspected that McDonald’s has one on you. Because they do if you’re part of its loyalty program, which, according to a report […] The post McDonald’s Built a 515-Page Dossier on One Customer to Predict What He’d Order Next appeared first …

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McDonald’s Built a 515-Page Dossier on One Customer to Predict What He’d Order Next

When we think about data collection and the potential for some all-powerful entity to amass a comprehensive dossier of our behaviors, we tend to think of shadowy government agencies. You probably never would’ve suspected that McDonald’s has one on you. Because they do if you’re part of its loyalty program, which, according to a report […] The post McDonald’s Built a 515-Page Dossier on One Customer to Predict What He’d Order Next appeared first …

·New York, United States
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Vice broke the news in New York, United States on Tuesday, August 18, 2026.
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