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Mcdonald’s and Burger King Succeed with Pokémon and Naruto but the Challenge Is to Cope with the Demand
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The shopping experience directly influences the satisfaction, loyalty and commercial success of fast food brands, says PwC. 73% of consumers consider customer experience to be an important factor in their purchasing decisions. The speed of service is fundamental; around 70% of customers consider it determining when choosing an establishment, according to QSR Magazine. Image generated by Merca2.0 Betting products with license characters has prove…
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