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Nike Football’s Surreal Reboot with “SCARY GOOD” Campaign
2 Articles
2 Articles
A stellar cast for Nike's new commercial campaign. Nike launches "Scary Good," its new advertising campaign featuring the best strikers in the world of football. The American brand is banking on an offbeat concept combining football and references to the world of horror for this marketing operation. The campaign consists of nine short films that subvert the conventions of late-night television. Horror films, zany commercials, phone fortune telli…
Nike Football’s surreal reboot with “SCARY GOOD” campaign
Nike Football has just pulled off a creative heel turn—and it’s blood-soaked, tongue-in-cheek, and unapologetically chaotic.With its new global campaign “SCARY GOOD,” Nike isn’t just launching a product push—it’s staging a full-blown genre reboot of how football is portrayed.This article explores the surreal brand identity shift, how Nike blends horror tropes with striker heroism, and what this creative pivot signals for marketers chasing cultur…
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