Mazda moves to block Ferrari with trademark filing

Mazda moves to block Ferrari with trademark filing

As Mazda stakes its claim on the Luce name, is the Japanese brand looking to obstruct Ferrari, or is it a sign of a future model?

Ferrari Picked Luce For Its EV, But Another Brand Filed For The Name

Mazda filed a trademark for Luce weeks after Ferrari revealed the name for EV. Legal move could block Ferrari from using the Luce name in some markets. The nameplate Luce once belonged to Mazda’s large luxury sedan sold until the early 1990s. Ferrari hasn’t even launched its first electric car yet, and it’s already creating the wrong kind of sparks. The reason is that Mazda has quietly filed a trademark for the name Luce shortly after Ferrari an…