Mayday Health files counter lawsuit against Jackley

Mayday Health Sues to Stop Jackley’s Intimidation Campaign Against Facts About Abortion

New York-based non-profit Mayday Health is suing Attorney General Marty Jackley in federal court over the state’s effort to block their promotion of abortion rights in South Dakota: Jackley asked a South Dakota judge last month to stop the campaign, which includes gas-pump placards asking “Pregnant? Don’t want to be?” and provides a link to Mayday Health’s website. The nonprofit educates people about the safety and effectiveness of abortion pill…

Dueling federal and state lawsuits arise in dispute over abortion-rights ads in South Dakota

Mayday Health posted signs like this one at gas stations around South Dakota in December 2025 as part of a campaign to spread awareness about the availability of abortion pills. (Courtesy of Mayday Health)A dispute over abortion-rights advertising in South Dakota has spawned dueling state and federal lawsuits. A New York-based nonprofit filed a federal lawsuit Tuesday against South Dakota Attorney General Marty Jackley. The lawsuit seeks to prev…

Mayday Health files counter lawsuit against Jackley

SIOUX FALLS, S.D. (KELO) -- Mayday Health has filed a counter lawsuit against South Dakota Attorney General Marty Jackley after his own legal action against the organization for advertising abortion pill information. Mayday Health put up signs in December that read "Pregnant? Don't want to be?" at at least 14 gas stations and directed people [...]

Abortion access advertiser countersuing South Dakota over cease-and-desist order

A nonprofit behind an abortion access campaign in South Dakota has filed a lawsuit of its own against the Attorney General’s Office.Mayday Health on Tuesday responded to legal threats it’s facing for a marketing blitz targeting pregnant South Dakotans with countersuit litigation, filing a complaint contending Attorney General Marty Jackley and the state of South Dakota are unlawfully attempting to censor speech by blocking the “reproductive heal…