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Mayday frontman Ashin becomes LEGO China’s “music-making” officer
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Mayday frontman Ashin becomes LEGO China’s “music-making” officer
This May seems to be the one for Taiwanese band Mayday. After bagging partnerships with Starbucks for the May Day holiday and SK-II for the 520 “I Love You Day”, Ashin (阿信), the frontman of Mayday is now the chief “music-making” officer (首席造乐官) of Danish toymaker LEGO. It is worth noting that since “乐” can mean music when pronounced “yue” in Chinese and mean “fun” when pronounced “le”, the “music-making” officer can also be interpreted as LEGO’s…
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