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Ofcom Urged to Use 'Banning' Powers over X AI Deepfakes

Maya Jama demanded Grok AI halt unauthorized photo edits amid rising sexualized deepfakes; victims report over 100 incidents, prompting UK regulator talks.

  • On Wednesday , Maya Jama, TV presenter and Masked Singer judge, told Grok she does not authorize edits to any of her photos on X, and Grok replied, `Understood, Maya.`
  • Grok's `edit image` update enabled users and third parties to modify photos directly on X, with reports saying sexualised edits mainly target women and sometimes children.
  • The presenter, 31, said a few years ago bikini photos were photoshopped to nudes, and replies to Jama's post still showed AI-modified images, including clown and elephant-ear edits.
  • The Information Commissioner's Office has contacted X and xAI for compliance clarity and will assess if further action is needed, while Ofcom made `urgent contact` with X and xAI and Downing Street said `all options` are on the table.
  • Under the Online Safety Act, Ofcom's powers include seeking High Court orders to block access or funding for offending companies, with a shortened process for serious harms and risks to children urged by UK ministers.
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Bristol Post broke the news in Bristol, United Kingdom on Thursday, January 8, 2026.
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