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May 25: First He Invented the Soap Opera. Then He Entered Politics.
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May 25: First He Invented the Soap Opera. Then He Entered Politics.
https://todayincthistory.com/wp-content/uploads/2023/05/May-25-TodayinCTHist-.mp3 When Chester Bowles and his friend William Benton founded the Benton and Bowles ad agency in 1929, they had two accounts and 12 thousand dollars. Seven years later – in the midst of the Great Depression – it was the sixth largest ad agency in America, with annual billing of over 10 million dollars. Much of Benton and Bowles’s success came from Chester Bowles’s br…
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