Warner Bros. Discovery’s streaming service Max becomes HBO Max

WBD brings back HBO Max moniker

NEW YORK — It's not Max, it's HBO Max.

The return of ‘HBO Max’

Warner Bros. Discovery’s streaming service is ‘HBO Max’ again. Does this indicate a refocus on franchise, legacy, and prestige TV?

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery brings back HBO Max, signaling a strategic pivot from mass volume to premium branding in a crowded streaming market.

HBO’s no good very bad rebrand

It's not TV, it's HBO. No, sorry, it's HBO Go. And also HBO Now. But now it's HBO Max, except wait, now it's not HBO at all? It's just Max? Actually, I'm being told it is once again HBO Max. Thank you for joining us on this wild and utterly nonsensical branding journey. Please keep watching The White Lotus. On this episode of The Vergecast, Nilay, David, and The Verge's Jake Kastrenakes start the show with some personal news before digging into …

The rebrand that went full circle: HBO Max to new HBO Max

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. (Shutterstock)Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move comes only two years after HBO was dropped from the brand name. The announcement has sparked a wave of commentary on social media, including self-aware humour. HBO’s social media team posted meme…

Warner Bros. Discovery to Change ‘Max’ Back to ‘HBO Max’

First it was HBO Max. Then just Max. Now, in an announcement that feels less like a rebrand and more like a corporate U-turn, Warner Bros. Discovery (WBD) says it’s bringing back the original name. The change back to HBO Max will launch in summer of 2025. The post Warner Bros. Discovery Has Decided to Change ‘Max’ Back to ‘HBO Max’—Because Branding is Hard appeared first on That Park Place.