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Max Levchin on why Affirm wants to be your smarter older sister

Summary by Semafor
Affirm founder and CEO Max Levchin built his company to behave like your “smarter older sister”: helping customers make better decisions rather than profiting from their mistakes.In this episode of The CEO Signal, he explains how that philosophy shaped Affirm and why it may become even more important as AI transforms consumer finance.The conversation explores how Levchin has translated that philosophy into Affirm’s products, culture, and decisio…

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Semafor broke the news in New York, United States on Thursday, July 30, 2026.
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