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'How many meetings?' Internet reacts as Max changes name back to HBO Max
- On May 14, 2025, Warner Bros. Discovery revealed that its streaming platform will change its name from Max to HBO Max again, with the update scheduled for this summer.
- The service had changed its name from HBO Max to Max in April 2023 after integrating Discovery+ content, but the shift back aims to better meet consumer needs.
- The company informed advertisers in New York about the upcoming rebranding and engaged users on social media with references to HBO shows and humorous posts.
- A well-known GIF showed Detective Rustin Cohle from True Detective remarking that all of our actions, past and future, are destined to repeat endlessly, emphasizing the repetitive cycle of the streaming service’s name changes.
- This rebranding implies a renewed focus on quality content and signals the parent company's responsiveness to user feedback and brand recognition.
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'How many meetings?' Internet reacts as Max changes name back to HBO Max
Max is going back to HBO Max, and social media can't stop laughing at the name change.
·Rochester, United States
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Max changing its name back to HBO Max
(NBC, KYMA/KECY) - A popular streaming app is changing its name again. First, it was HBO. Then, it was HBO Max, and for the last two years, it was just called Max. But now, it's going back to HBO Max. The Warner Brothers' owned streaming service is getting re-branded yet again. The studio says this change puts a focus on quality rather than quantity. The last change to "Max" came in 2023 when content from Discovery+ was added to the app. Subscri…
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