Matthew McConaughey just trademarked himself. What can you do about deepfakes?

Matthew McConaughey just trademarked himself. What can you do about deepfakes?

It’s only been a couple of months since our last public service announcement about deepfake videos, but in that short time, AI content has reached another terrifying milestone. While anyone could make a fake video of a celebrity with a simple prompt, new AI video tech now makes it possible for an average person to “become” someone else on camera entirely, complete with a brand-new face, clothes, expressions, and even the person’s voice.The facad…