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Mattel's Marketing Strategy at the World Cup 2026 and Masters of the Universe
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Mattel Mattel launches products from the World Cup 2026 and Masters of the Universe in parallel. The strategy prioritizes timing to capture different moments of global consumption. Retail and licensing function as extensions of massive cultural events. Mattel moved pieces back on two fronts that appear to have no direct relationship: the FIFA World Cup 2026 and the premiere of the movie Masters of the Universe. However, behind these releases the…
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