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Mattel Game Studios Is Ready to Extend Physical Play to a Virtual World

The 300-developer unit will build original games and remasters as Mattel shifts more toy-brand titles in-house.

Summary by Retail Dive
Mattel’s new organization will develop, publish and operate digital games inspired by the company’s brands.

Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

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Kotaku broke the news in New York, United States on Monday, August 17, 2026.
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