Mattel to keep roughly half of US toys below $20

Mattel CEO promises to keep 50% of Barbies & Hot Wheels under $20 for Christmas

THE top bosses of toy manufacturing giant Mattel have made a pricing promise to American consumers as the upcoming Christmas season inches closer. The CEO and CFO vowed to keep half of the company’s products, including Barbies and Hot Wheels, under $20. GettyThe CEO of Mattel, Ynon Kreiz, spoke out on the company’s pricing plans moving forward[/caption] AlamyMattel is major toy manufacturer known for iconic brands such as Barbie, American Girl, …

Mattel to keep roughly half of US toys below $20

Even as net sales fell 6% in Q2, the company’s CEO doesn’t see consumers as any more price sensitive compared to a year ago.

Mattel to keep roughly half of US toys below $20 – RetailWit

Even as net sales fell 6% in Q2, the company’s CEO doesn’t see consumers as any more price sensitive compared to a year ago.