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Mattel taps into 'KPop Demon Hunters' fan craze with new doll line
- On Jan 27 at the Nuremberg Toy Fair, Mattel and Hasbro unveiled a wide-ranging KPop Demon Hunters product slate set to roll out in 2026.
- Hitting over 500 million views, Netflix's KPop Demon Hunters became the streamer’s most-watched film, while Mattel missed holiday merchandising, prompting a rapid product push.
- Mattel's American Girl subsidiary has begun pre-orders for dolls at $165 each with Nov. 27 shipping; Hasbro offers NERF swords, Furby Furblets, and Monopoly: KPop Demon Hunters.
- Facing declining retail sales, Mattel plans to roll out new toy lines starting summer 2026, with some available for pre-order and others arriving into autumn 2026 to extend the IP.
- Under a co-master license, Mattel and Hasbro lead merchandising for KPop Demon Hunters amid sequel talks and more than 14 films in the pipeline.
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20 Articles
20 Articles
(Los Angeles = Yonhap News) Correspondent Im Mi-na = Barbie doll manufacturer Mattel has announced that it will be releasing the main characters of the Netflix animation 'K-Pop Demon Hunters' (hereafter referred to as K-Pop Demon Hunters)...
·Korea, Republic of
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KPop Demon Hunters American Girl dolls are here, and they're terrifying
It was only a matter of time before toy companies brought in the big guns. And by big guns, I mean Rumi, Zoey, and Mira from Huntr/x, the fictional band at the center of Sony Animation and Netflix's chart-topping hit,KPop Demon Hunters.
Coverage Details
Total News Sources20
Leaning Left6Leaning Right2Center4Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 33%
R 17%
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