Robbie Brenner Steps Up TV Production at Mattel Studios as Toymaker’s ‘Masters of the Universe,’ ‘Matchbox,’ ‘Barney’ Franchises Head to Theaters

Mattel’s ‘Magic 8 Ball’ is getting a live-action supernatural TV series from M. Night Shyamalan—here’s all you need to know

The script for the live-action series is being written by Brad Falchuk, known for his work on 'Glee' and 'American Horror Story'

Robbie Brenner Steps Up TV Production at Mattel Studios as Toymaker’s ‘Masters of the Universe,’ ‘Matchbox,’ ‘Barney’ Franchises Head to Theaters

CANNES — Robbie Brenner told Mipcom attendees that the toymaker is focused on stepping up its TV development and production now that the Mattel Studios arm has been unified under her leadership as president and chief content officer. Brenner spoke Tuesday with Leo Barraclough, Variety‘s international features director, in the keynote address on Day 2 of the Mipcom content market. Brenner detailed her unlikely journey from independent film prod…

Mattel Studios Boss Robbie Brenner Talks ‘Masters of the Universe,’ ‘Polly Pocket’ and ‘Magic 8 Ball’ at MIPCOM: “‘Barbie’ Blew the Doors Open for Us”

"There's enthusiasm for taking such a bold swing with 'Barbie' and being rewarded for it," she told THR about the company’s slate at MIPCOM Cannes.

Mattel Reveals Plans for ‘Magic 8 Ball’ TV Series

Mattel grows its brand portfolio with a new Magic 8 Ball TV series. Developed by Mattel Studios, the upcoming project will feature collaborations with M. Night Shyamalan and Brad Falchuk. Magic 8 Ball is a premium scripted live-action series inspired by the classic toy. This project marks a new step in Mattel’s strategy to expand its brand portfolio into world-class entertainment. More information about the Magic 8 Ball series will come at a la…