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Mattel Puts Brands Front and Center with Executive Reorganization
Summary by The Toy Book
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Mattel Puts Brands Front and Center with Executive Reorganization
Mattel is reorganizing its leadership ranks with a move designed to strengthen its global brand management strategy and accelerate growth across both toys and entertainment. At the center of the shift is Roberto Stanichi, who has been promoted to Executive Vice President and Chief Global Brand Officer, a newly created role. Stanichi, a 20-year company veteran, has spent his career building momentum across categories, including action figures, b…
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