Mattel Marks America’s 250th Anniversary with Summer Activations

Mattel Marks America’s 250th Anniversary with Summer Activations

Mattel is joining the nationwide celebration of America’s 250th anniversary with a series of brand activations, community initiatives, and family-focused experiences taking place throughout the summer. The company’s plans span several of its flagship brands, including Hot Wheels, Barbie, and American Girl, with activities designed to engage families through play, creativity, and shared experiences. The programming coincides with the country’s s…

Mattel celebrates 250 years of the United States with Hot Wheels, Barbie and American Girl

PHOTO ART: MERCA2.0 | MATTEL Mattel announced a series of experiences, community activities, and special campaigns to celebrate the 250th anniversary of the United States, a historic milestone that will be commemorated with the participation of some of its most iconic brands, including Hot Wheels, Barbie, and American Girl. The company said it will roll out initiatives throughout the summer inspired by the patriotic colors of the United States—r…