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Mattel Launches ‘Wicked: For Good’ Toy Line, Including New Figures Modeled After Ariana Grande’s Glinda and Cynthia Erivo’s Elphaba

In July 2025, Mattel introduced the "Wicked: For Good" collection, featuring new dolls based on the characters of Glinda and Elphaba as portrayed by Ariana Grande and Cynthia Erivo in the film adaptation.
The release coincides with anticipation for the 'Wicked: Part Two' film sequel directed by Jon M. Chu, set to open November 21, 2025.
The collection features deluxe fashion dolls, collectible miniature sets including the Oz Story and Students of Shiz multipacks, as well as a modular Emerald City Playset that comes with 15 accessories.
Prices range from $24.99 for the Dorothy doll to $39.99 for deluxe dolls, and fans can pre-order items via Amazon, Walmart, and Mattel Shop.
This collection expands merchandise for the upcoming film and allows fans to recreate scenes while building excitement for the Oz saga's second cinematic act.

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Gizmodo

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Mattel's New 'Wicked: For Good' Toys Give Us a Spoilery Glimpse at the 'Wizard of Oz' Crew

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical's second act.

10 days ago·United States

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RollingStone

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Return to Oz: How to Pre-Order Ariana Grande and Cynthia Erivo’s ‘Wicked: For Good’ Dolls Online

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Even though it’s only been a year, it feels like we’ve waited a lifetime for Part 2 of the Wicked screen adaptation. Not only are we about to see the finale to one of the biggest Broadway musicals of all time on the silver screen, its getting a fresh new wave of limited-edition dolls and playsets. Based…

10 days ago·Los Angeles, United States

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