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Barbie-Maker Mattel Partners with OpenAI to Make Artificial Intelligence Child’s Play
- Mattel, the maker of Barbie and Hot Wheels, partnered with OpenAI to develop AI-powered toys and plans to launch the first product later this year.
- This collaboration began last year amid Mattel’s efforts to offset slower toy sales by leveraging AI to innovate and reimagine play experiences.
- Mattel will integrate OpenAI’s advanced tools, including ChatGPT Enterprise, to enhance creativity, safeguard privacy, and incorporate AI across physical products and experiences.
- Brad Lightcap, OpenAI’s COO, stated that Mattel can utilize cutting-edge AI technologies and innovative tools provided by OpenAI to boost productivity, foster creativity, and drive transformation across the entire company.
- The partnership could strengthen Mattel’s innovation leadership and expand AI’s role in entertainment, while emphasizing safety and responding to current market challenges.
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The creators of Masters of the Universe will join forces with Sam Altman's company responsibility, and have already given clues as to where their next projects will go.
·Madrid, Spain
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Barbie's about to get a brain — and it's powered by OpenAI
Mattel, the maker of Barbie, is teaming up with OpenAI to bring artificial intelligence to its iconic toy brands.Vincenzo Izzo/LightRocket via Getty ImagesBarbie's parent company Mattel has teamed up with OpenAI.While details are still under wraps, the first AI-powered product is expected to drop later this year.The partnership comes as toy manufacturers face weaker demand due to tariffs.Barbie might get an AI upgrade.Mattel, the maker of Barbie…
·United States
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Coverage Details
Total News Sources54
Leaning Left4Leaning Right2Center12Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 22%
C 67%
11%
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