Mattel Restructures Its Brand Leadership Team

Mattel restructures its brand leadership team

The reset includes adding two new roles: chief global brand officer and global head of dolls.

Mattel announces new brand organisation leadership

Roberto Stanichi, Jamie Cygielman, Ted Wu and Krista Berger will assume new positions, while Lisa McKnight will depart from Mattel after 26 years. Roberto Stanichi and Lisa McKnight Mattel has announced a new brand organisation leadership team to enhance the company’s global brand management strategy and accelerate growth of its entertainment business. Roberto Stanichi has been promoted to the newly created position of executive vice president a…