US EditionMattel adds an autistic Barbie to doll line devoted to showcasing diversity and inclusion
Mattel partnered with the Autistic Self Advocacy Network to develop an autistic Barbie featuring distinct traits and accessories, reflecting autism's diversity and sensory experiences.
- On Jan. 12, Mattel introduced an autistic Barbie as the first in the Barbie Fashionistas line, available at Mattel Shop and Target for $11.87.
- Developed over more than 18 months, Mattel Inc. worked with the Autistic Self Advocacy Network as design debates on tight versus loose clothing shaped the doll to reflect autistic experiences.
- Designers gave the doll an eye gaze shifted slightly to the side and articulated elbows and wrists, plus a flowy A-line dress, purple Mary Jane-style flat shoes, and autism-support accessories.
- Campaigners and charities hailed the autistic Barbie as a milestone, saying it offers authentic, joyful representation and helps girls and late-diagnosed individuals feel seen and open conversations.
- Extending its inclusive range, the Fashionistas collection will reach Walmart in March, following initial launches at Target and Mattel Shop and recent dolls with Down syndrome and Type 1 diabetes.
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The executive director of the Autism Society considers the doll a step forward.
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Mattel launches autistic barbie in push for more diversity and inclusion
Mattel is launching a new autistic Barbie. This doll joins a diverse collection aimed at inclusivity. The design involved extensive collaboration to reflect autistic experiences. Features include eye movement and articulated joints. Accessories like headphones and a tablet are also included. This move highlights Mattel's commitment to representation in its popular Fashionistas line.
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