Matt Prior: Keep the culture wars out of the car world

Matt Prior: Keep the culture wars out of the car world

The automotive world must reject the toxic political marketing chosen by Indian Motorcycle I've often thought, and sometimes written, that politics could learn a thing or two from the automotive industry when it comes to advertising. Car adverts tend not to shout down or abuse competitors; rather they big-up the virtues of their own product. They try to sell me something: a benefit, an idea, a dream. Even if the dream is just that I too could be…