Mathijs Hunfeld’s TADA turns the language of spectacle, self-promotion and the grand reveal into a sharp study of desire under consumer capitalism. Every day we’re bombarded with messages, both offline and online, telling us what to like, think and believe. Whether that’s through social media algorithms or advertising as we walk through the streets. In a world of peak consumerism, do we even know what we want anymore? Can we be certain that our …
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