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7 Articles
The matcha craze has taken over the world. On social media, influencers are sharing photos of the green tea and giving advice on where to buy it or how to brew it at home. The BBC reports that matcha tea production tripled between 2010 and 2023, according to Japan's Ministry of Agriculture, and exports increased by 25% last year, or about 30.2 billion Icelandic krona. The drink has popped up at coffee shop chains such as Starbucks and Te og kaff…
Data from the Japanese Ministry of Agriculture shows that matcha production almost tripled between 2010 and 2023, while exports of green tea, including matcha, rose by 25% last year.
It was about midnight when Narita Naret received the alert, sent by the notification service she had paid for. The product she wanted was back in stock, and she knew she had only a few minutes to act. She ran to open the site, where the items were already in the shopping cart. Taking the breath, she click on the button to finish the purchase. The screen was loaded. The purchase was completed successfully.
Hashtag Matcha Tok: Is the Matcha girlie phase draining global supplies? Japan struggles to meet demand
Matcha has taken the world by storm, turning the vibrant green Japanese tea into a global obsession.From lattes at UK Starbucks outlets to doughnuts in Singapore’s Krispy Kreme stores, it’s become a staple far beyond traditional tea ceremonies.The trend is further fueled by social media trends. On platforms like TikTok, creators are busy pouring, whisking and reviewing, sending the hashtag “Matcha Tok” soaring into tens of millions of views. Jap…
Japan exported green tea for over $250 million last year, more than twice as much as a decade ago.
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