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Matcha popularity results in surge of counterfeits
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Matcha popularity results in surge of counterfeits
Matcha has been a breakout star in 2025, with the vibrant green tea being found in a wide variety of both beverages and foods. However, with this rise in popularity has come an increase in counterfeit products. According to abc.net.au matcha labelling is almost totally unregulated and, as a result, some Japanese producers are worried Chinese producers are exploiting the growing demand by mislabelling inferior tea products as Japanese matcha. Alt…
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