Masterful crisis communication from Nordnet, while Nordea makes an embarrassing apology - InsideBusiness

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Masterful crisis communication from Nordnet, while Nordea makes an embarrassing apology - InsideBusiness

Mistakes happen. Sometimes more common and sometimes really serious. The significance of the cases for companies is often defined by the organization's ability to communicate in a crisis with the outside world, customers and the media. A skilled communication strategy can turn a mistake into something positive, while a bad one can damage the brand and the perception of the company quite severely. In recent months, we have witnessed two of the re…