MassLive has spun a small-market newspaper into a web traffic powerhouse

MassLive has spun a small-market newspaper into a web traffic powerhouse

I didn’t think it was possible, but it turns out I wasn’t generous enough to Advance Local. A few weeks back, we released our first monthly traffic rankings for U.S. local newspapers, and the big takeaway was the dominance of Advance Local, the chain that owns the dailies in Cleveland, Harrisburg, Newark, Syracuse, Birmingham, and a variety of other mostly unsexy American cities. In June’s data, Advance papers took 7 of the top 11 spots, beating…