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PGA Tour to Hire NFL Executive Brian Rolapp as CEO of Business Enterprise, AP Source Says

  • Brian Rolapp, a veteran NFL executive, will depart the league in 2025 to take on the inaugural chief executive role leading the PGA Tour’s new commercial division, PGA Tour Enterprises.
  • The PGA Tour began searching for a CEO in December 2024 to bring new perspectives amid competition with LIV Golf and investment negotiations.
  • Rolapp has worked over 22 years at the NFL, primarily in media business, negotiating major broadcast deals that generate over $10 billion annually.
  • An industry insider praised Rolapp for his teamwork and leadership skills, highlighting his ability to turn plans into action, while Monahan expressed strong confidence in him.
  • Rolapp's hire could significantly influence the PGA Tour's commercial future as it manages $1.5 billion in strategic investments and ongoing business challenges.
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PGA Tour to hire NFL executive Brian Rolapp as CEO of business enterprise, AP source says

A source confirms to The Associated Press the PGA Tour is hiring a top NFL executive as the CEO of its commercial PGA Tour Enterprises.

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On3 broke the news in on Thursday, June 12, 2025.
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