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Vape flavours and packaging that are 'attractive' to children could be banned under reforms
Health officials said the plans follow evidence that plain packs cut interest among 11- to 18-year-olds from 53% to 38%.
Health Secretary James Murray launched a 12-week consultation today on plain vape packaging, proposing to restrict devices to white, black, or grey to curb their appeal to children.
Almost 19% of 11 to 18-year-olds in Britain have experimented with vaping, with usage increasing in recent years particularly among children. Scotland public health minister Maree Todd noted colourful branding and displays entice young people, prompting action.
Research led by UCL and King found 53% of children were interested in branded vapes, yet interest dropped to 38% when shown plain packaging. Interestingly, adult interest remained consistent regardless of packaging style.
Proposed restrictions would simplify flavour descriptions to terms like apple while banning names linked to sweets, desserts, and alcohol. The Department also aims to keep vapes out of sight in shops.
Officials emphasize protecting children while acknowledging vapes help adults quit smoking. Professor Steve Turner of the Royal College stated that "only strong and meaningful regulation will protect them from the harms associated with nicotine addiction.