Marvel Comics Maestro Stan Lee Set to 'Return' via AI
The deal adds his voice to ElevenLabs’ marketplaces and a reader app, with 11 books planned for monthly narration.
- On Wednesday, AI audio company ElevenLabs announced an expansive deal with Stan Lee Universe to add the late Marvel Comics co-creator's voice and likeness to its Iconic Marketplace, using professional recordings of Lee, who died November 12, 2018 at age 95.
- Stan Lee Universe, which signed a 20-year Marvel deal in May 2022 for Lee's rights in films and Disney theme parks, extended that licensing strategy into AI-generated content through the ElevenLabs partnership, positioning it as a continuation of how Lee engaged fans across different media.
- Starting in June, Lee's voice will narrate books through Stan Lee Book Club of the Month on Eleven Reader, beginning with Robert Louis Stevenson's Treasure Island and adding one title monthly for 12 months; his likeness appears on Creative Templates and the Iconic Voice Marketplace alongside Michael Caine and Judy Garland.
- ElevenLabs founder Mati Staniszewski told Deadline this month 'there is a lot of interest in what this technology can unlock,' as the company raised $500 million in February 2026 at an $11 billion valuation, more than triple its $6.6 billion valuation from September 2025.
- The partnership reflects a growing entertainment trend of licensing deceased celebrities' digital likenesses but raises unresolved ethical questions: Lee cannot personally approve his AI likeness, creating a gap between estate approval and individual consent that ElevenLabs positions its consent-based framework as addressing.
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Stan Lee’s AI Clone Is Now Available For Hire
An AI company announced this week that it is digitally resurrecting famed Marvel creator Stan Lee and charging users for access to his recreated voice and likeness. ElevenLabs revealed Wednesday that the late comic book writer’s AI-generated voice and image will be added to its growing collection of celebrity recreations that can be licensed for commercial use. “You know what they never tell you about legends?” the AI-generated version of Lee say
AI Firm Trots Out Digitally Resurrected Corpse of Stan Lee You Can Use to Create Mind-Numbing Slop
Stan Lee, an icon of the comic books world, died in 2018. But tell that to ElevenLabs, the AI voice synthesizing firm. On Wednesday, the company announced that it signed a new deal with the famed Marvel writer’s social media brand, Stan Lee Universe, allowing it to replicate his appearance and voice using AI — meaning that Lee will still be giving cameos beyond the grave, only this time without his say so. “You know what they never tell you abo…
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Late comics legend Stan Lee's voice and likeness being resurrected by AI company
'Nuff said?Stan LeeCredit: Mat Szwajkos/Getty ImagesKey PointsStan Lee's voice and likeness have been added to the ElevenLabs Iconic Marketplace, an AI service that allows customers to license AI versions of celebrities.Other celebs and historical figures in the marketplace include Judy Garland, Michael Caine, David Hasselhoff, and J. Robert Oppenheimer.Lee was previously resurrected as an AI hologram at L.A. Comic Con last year.Stan Lee may hav…
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