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Martin Lewis backs new rules that will make cancelling subscriptions easier

Under the Digital Markets, Competition and Consumers Act, firms may soon be required to ensure customers do not have to put more effort into cancelling a subscription than they did to sign up.
Money Saving Expert Martin Lewis argued the process should be as simple as signing up, stating, "My view has always been quite simple." He believes customers should exit services via the same method they entered.
One caller described current frustrations: "Yet to cancel, I have to spend an hour waiting on the phone, being passed between teams and pressured to stay." Sales teams answer quickly while cancellation departments leave customers waiting far longer.
While the legislation has passed, the government must introduce secondary legislation before the changes come into force, with final rules likely confirmed later in 2026 following a consultation process.
Until then, Lewis advises consumers to remain cautious, as cancelling some services currently takes far longer than signing up, particularly for vulnerable individuals facing complex processes.

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