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Martech Startup Alchemist Media Labs Distributes Media Budgets Using Ai.
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The chemistry is right: former Netflix and Warner managers Joe Pawlas (right) and Matthias Wass of Czege (left), founded the MarTech startup Alchemist Media Labs. The Hamburg-based company develops an AI platform to make moving image advertising on all channels more effective. The specially developed "Media Operating System" distributes budgets using AI and evaluates the quality of placements. Joe Pawlas was previously CMO and Vice President DAC…
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