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MarTech firm Paapi raises £420,000 in pre-seed funding
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MarTech firm Paapi raises £420,000 in pre-seed funding
A London-based ad measurement platform has closed a £420,000 pre-seed funding round to scale its business. Paapi, whose initial round was 20% oversubscribed, is looking to give brands a clear and independent view of cross channel advertising ROI, without relying on the platforms ‘marking their own homework’. It offers a solution connecting spend to performance across channels, campaigns and creatives. The round was led by SFC Capital and the fu…
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