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Marriott refreshes Fairfield brand for China

Summary by TOPHOTELNEWS
Marriott has revealed an update for its Fairfield by Marriott hotel brand, with a tweak that will improve the brand’s attractiveness to Chinese guests. The refreshed brand lozenge will now feature Chinese lettering that also emphasises the link of Fairfield to its Marriott master brand. Within the hotels there are changes, too – emphasising Fairfield’s design, functionality and service. A brand refresh with three elements Design changes are focu…
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TOPHOTELNEWS broke the news in on Friday, September 5, 2025.
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