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Marriott International Announces Global Launch of New Regional Collection Brand: Series by Marriott™ - Marriott International (NASDAQ:MAR)
- Marriott International launched its new global collection brand, Series by Marriott, on May 22, 2025, through a founding partnership in India.
- Marriott created Series by Marriott to grow in midscale and upscale segments and expand globally by affiliating locally known hotel brands.
- The launch began with Concept Hospitality Private Limited, whose three flagship brands will affiliate exclusively and retain their independent identities.
- The Fern portfolio includes 84 open properties and 31 pipeline deals totaling about 8,000 rooms, benefiting from Marriott Bonvoy’s nearly 237 million members.
- Marriott aims to accelerate Series by Marriott’s growth worldwide, offering owners access to Marriott’s platforms while supporting value-conscious travelers.
15 Articles
15 Articles
Marriott's Latest Brand Expands its Regional Appeal
Over the last year, Marriott has been expanding its reach through a strategy of both acquisitions and partnerships. (And sometimes both in the same breath.) It comes from a fairly understandable premise: if travelers are looking to see the world in a growing number of ways, it helps to have a lot of footholds in different approaches to hospitality. With that in mind, Marriott’s latest maneuver feels less like a splashy move in its own right and …
Marriott announces Series by Marriott, its 37th brand - The Points Guy
Marriott just announced its 37th brand, Series by Marriott. This brand will focus on the “midscale and upscale lodging segments” of the lodging market, bringing regional brands under the Marriott umbrella while allowing the properties to keep their own identity. Think of it like Marriott’s existing Autograph Collection and Luxury Collection brands. Independent hotels can join these brands and offer Marriott Bonvoy points and elite benefits to th…
Marriott International Announces Global Launch of New Regional Collection Brand: Series by Marriott™ - Marriott International (NASDAQ:MAR)
Company Signs Founding Deal with Concept Hospitality Private Limited in India to Affiliate The Fern Brands with Series by Marriott BETHESDA, Md., May 22, 2025 /PRNewswire/ -- Marriott International, Inc. (NASDAQ:MAR) today announced the global launch of its new collection brand for the midscale and upscale lodging segments—Series by Marriott™—as the company continues to expand its lodging offerings around the world. Series by Marriott is expecte…
Marriott Announces Its 37th Brand, Series by Marriott - ATX Jetsetter
I’m tired. I’m tired and not just because I have an almost one year old running around the house. I’m tired because I have to keep track of the seemingly endless new brands from Marriott International. The hotel group announced the global launch of its 37th brand today, Series by Marriott, which will fit in its “midscale and upscale lodging segments”. What? Series by Marriott becomes Marriott International’s 37th unique hotel brand. (Image: Marr…
Marriott International Launches Series by Marriott™ In India, Partnering With The Fern To Expand Midscale Hotel Portfolio
Marriott International just dropped a game-changer in the world of travel and hospitality! On May 22, 2025, Marriott officially announced Series by Marriott, a brand-new collection designed especially for travellers who want quality, comfort, and great value but with a unique regional flavour that truly speaks to local culture and hospitality. Series by Marriott Set To Launch In India Photo Credits: Supplied Series by Marriott is all set to be y…
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