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M&S Advert Banned After Being Deemed 'Irresponsible'
GREATER LONDON, ENGLAND, JUL 23 – The UK Advertising Standards Authority banned the M&S ad for promoting unrealistic body standards, upholding one complaint among four received about model thinness.
- The Advertising Standards Authority banned a Marks & Spencer ad on Wednesday for featuring a model who appeared 'unhealthily thin,' citing social irresponsibility.
- Following shopper concerns, the Advertising Standards Authority prompted an investigation, and three other flagged images were cleared.
- According to the watchdog, the ASA noted that collarbones were "very prominent" and camera angles made her head appear disproportionate, adding further emphasis to her small frame.
- Following the ban, Marks & Spencer said it expressed regret and removed the image, stating, "Our womenswear sizing ranges from size 8 to 24."
- Industry observers warn, quoting Chioma Nnadi, of a 'worrying return to using extremely thin models,' signaling a shift away from body-positive principles.
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M&S ad banned for 'unhealthily thin' model amid furious backlash
Marks and Spencer has expressed regret for any upset caused and promptly withdrew the image after the UK's advertising watchdog banned the ad. It comes as four people have been arrested by police investigating the MandS, Co-op and Harrods cyber attacks
·Belfast, United Kingdom
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Coverage Details
Total News Sources24
Leaning Left3Leaning Right3Center6Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 25%
C 50%
R 25%
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