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Marketing organisations lag in GenAI adoption

Summary by IT-Online

Twenty-seven percent of chief marketing officers (CMOs) report that their marketing organisation has limited or no GenAI adoption in marketing campaigns, according to a survey by Gartner. A survey of 418 marketing leaders conducted in July through September 2024 found that while some organisations have adopted AI at a rapid pace, some organisations have yet to embrace the technology. “Many believe GenAI will transform marketing, but despite the …

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