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Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’

Summary by B&T
Measurement a contentious issue; still no verdict on whether 'influencers' should be called 'content creators' or 'entrepreneurs'.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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B&TB&T

Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’

Measurement a contentious issue; still no verdict on whether 'influencers' should be called 'content creators' or 'entrepreneurs'.

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B&T broke the news in on Friday, June 13, 2025.
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