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Mark Wahlberg's Municipal: Strategic Pivot From Activewear to Lifestyle Ecosystem
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Mark Wahlberg's Municipal: Strategic Pivot From Activewear to Lifestyle Ecosystem
The Muniverse Vision: A Comprehensive Transformation Mark Wahlberg’s activewear venture Municipal is executing an ambitious transformation strategy that extends far beyond traditional retail boundaries. The company’s evolution into what executives term “the Muniverse” represents a calculated approach to customer lifetime value maximization and brand differentiation in an increasingly saturated market. The Expansion Strategy: Beyond Apparel Munic…
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