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Mark Cuban Says the NBA Should Embrace Tanking and Criticizes Recent Punishments for Teams

Mark Cuban argues tanking boosts draft and trade opportunities and says NBA should focus on affordable fan experiences, with average family game costs at $277.65.

  • On Tuesday morning, Dallas Mavericks minority owner Mark Cuban urged the NBA to embrace tanking and prioritize fan experience and ticket pricing over policing tanking.
  • Pointing to the draft, Cuban argued tanking helps teams improve by raising chances of better picks, citing Dallas' move to acquire Luka Doncic as evidence.
  • Just last week, the Utah Jazz were fined $500,000 and the Indiana Pacers $100,000 for leaving key players out, the league announced on Feb. 12.
  • With Silver weighing fixes, the debate has sparked talk of draft-rule changes, while Indiana Pacers president Kevin Pritchard emphasized the fan experience in response to Cuban's posts.
  • Cuban noted that a deep 2026 draft class increases the value of high picks for rebuilding teams and argued parents who can't afford to bring their 3 kids care least about tanking.
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basketusa.com broke the news in on Tuesday, February 17, 2026.
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