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Mark Cuban Says the NBA Should Embrace Tanking and Criticizes Recent Punishments for Teams

Mark Cuban argues tanking is a viable rebuild strategy and urges the NBA to prioritize fan affordability and in-arena experience improvements over penalizing losing teams.

  • On Tuesday, Mark Cuban, Dallas Mavericks minority owner, posted lengthy messages on X urging the NBA to "embrace" tanking as it gives losing-team fans hope.
  • Last week, the league fined the Utah Jazz $500,000 and the Indiana Pacers $100,000 over roster-resting concerns, while Adam Silver said draft-lottery changes and pick revocations were under consideration.
  • Apron rules, Cuban wrote, boost rookie-contract value shaping rebuilds, and he argued the NBA should focus on affordability and fan experience over policing tanking.
  • Indiana Pacers president Kevin Pritchard chimed in recalling his first fan experience and asked Pacers fans if they agreed with Mark Cuban's views.
  • Teams with the four worst records get a 14% chance at the No. 1 pick, with the draft lottery on May 10, making top-4 or top-5 picks crucial for small-market teams.
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Mark Cuban says the NBA should embrace tanking and criticizes recent punishments for teams

Mark Cuban says the NBA should embrace tanking and is criticizing the league for punishing teams that lose on purpose to improve draft outlooks.

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Sports Illustrated broke the news in New York, United States on Tuesday, February 17, 2026.
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