US EditionMariah Carey Ushers in the Holiday Season with New 'It’s Time' Video Featuring Billy Eichner
Mariah Carey continued her annual Halloween tradition by releasing the 'It's Time' holiday video with Billy Eichner, promoting her Christmas hit that topped charts for 18 weeks last year.
- On November 1, 2025, Mariah Carey released a new "It's Time" video at midnight on Halloween, created with Sephora and featuring comedian and actor Billy Eichner.
- Since 2018, Carey has shared an annual 'It's Time' clip at midnight on Halloween, with her 1994 song 'All I Want For Christmas Is You' underpinning the tradition.
- The video opens with Carey in an angel costume saying `Halloween slayed!` before spotting her ransacked vanity, then Eichner appears as an elf holding Sephora bags and admits `Busted!`.
- The release immediately reinforces Carey’s status as the Queen of Christmas, with Eichner calling it an honour on Instagram and observers expecting her hit to dominate the Billboard Hot 100 again.
- The annual clip frames a viral tradition in recent years, theatrically ending Halloween with elves striking and stealing Sephora items, before Eichner transforms and Carey rides a reindeer sleigh delivering Sephora gift bags.
12 Articles
12 Articles
True to her November 1 tradition, the singer released a production that marks the unofficial start of the parties. The clip, starring with actor Billy Eichner and edited with artificial intelligence, went viral in a few hours and repositioned her Christmas classic among the most heard in the world
Mariah Carey Kicks Off Holiday Season with Annual 'It's Time' Video, Recruits Billy Eichner
The Queen of Christmas, Mariah Carey, is kicking off the holiday season! At midnight on Halloween on Friday, the 56-year-old singer shared her annual "It's Time" video on social media, this year teaming up with Billy Eichner and Sephora, as she marked the start of the holiday season, in which her 1994 Christmas hit, "All I Want For Christmas Is You," will undoubtedly dominate the charts once again. This year's "It's Time" video begins with Carey…
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