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Mariah Carey Announces ‘It’s Time’ for Christmas 2025 in Ad With Sephora

Summary by Billboard
Mariah Carey's welcome to the Christmas season is here.

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It's becoming a tradition on November 1st: singer Mariah Carey waves goodbye to Halloween in a creative way to get everyone in the Christmas spirit. What started as a quick video in 2019 has since evolved into a short film.

·Antwerp, Belgium
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Just like every year on November 1st, Mariah Carey reappears to her fans in Christmas version ready to reach other records with her great success of 1994 "All I Want For Christmas Is You" . The singer, in fact, with a video shared on social has launched the famous scream "It"s Time! " that, in fact, opens the dances of the Christmas festivities, with a few weeks in advance. The artist is also expected at the Dolby Live Park MGM in Las Vegas for …

·Rome, Italy
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The American singer's tube became inseparable from Christmas.

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Business Wire broke the news in Crystal River, United States on Friday, October 31, 2025.
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